There are many different opinions on this but everyone seems to agree, if you add too much it tastes very strong and you can't reduce the flavour afterwards, so trying a bit first is the safe option. If wanting to add to a beer kit refill and making 40 pints then perhaps a level teaspoon when you add the boiling water, or if using sticks then perhaps try 2 or 3 sticks about 50mm long during fermentation. We have been told that ground cinnamon can clump and make a mess, so one option is to wrap the ground cinnamon in muslin or similar to keep it together, and make a kind of tea-bag with it. Whichever method you try, use less rather than more so it is not over-powering
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